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Posts Tagged ‘promovarea comertului electronic romanesc’

Cine este de vina pentru ultimul loc la cumparaturi online? via EuroStat doar 3% din romani cumpara online

Luni, Februarie 11th, 2008

 Am sa incep prin a "raspunde" d-lui Clement Nicolaescu, ce a pus intrebarea aceasta pe blogul celor de la nerve.ro: "Cine este de vina? – magazinele online, furnizorii, clientii sau presa?"

Raspunsul dupa opinia mea nu este important, ci important este sa facem ceva astfel incat sa nu mai fim la coada clasamentului acesta. Si aici intervine ANEC.

Unul din primele proiecte ar trebui sa fie cel dedicat promovarii comertului electronic ca alternativa la cumparaturile traditionale, explicand avantajele si dezavantajele acestuia. Facand educatie clientului, explicandu-i mecanismul care sta la baza comertului electronic romanesc, aratandu-i si punctele unde mai trebuie lucrat (relatia magazin online – furnizor, de ex.).

Practic toate magazinele online participante la prima intalnire au considerat acest proiect ca fiind prioritar. Propun constituirea unui grup de lucru pe acest proiect si identificarea tintei, a mesajului ce trebuie transmis si a canalelor media pe care acesta va fi facut public.

Asa cum spunea Andrei in primul post pe acest site, "ANEC nu s-a nascut pentru a revolutiona comertul electronic, ci pentru a fi un organism sustinut de cei care activeaza in domeniu. Numai prin forta celor care adera la ANEC, se pot schimba lucruri. Altfel, am sa fiu << mandru >> ca am mai infiintat un << ceva >> si-atat."

Vom organiza cea de-a doua intalnire (in maxim 2 saptamani de zile – asteptam sugestii privind data pe mail), care sa aibe doua scopuri: adeziunea la ANEC si constituirea acestui grup de lucru (idei de realizare efectiva a proiectului, o bugetare a acestuia).

 


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